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NIKE / SPRINTSISTER

The middle distance track running shoes for women, the ones with spikes on the sole, arrived on/conquered the market in 1979 as a highly innovative product. 26 years later women celebrate this urban legend and Nike demonstrates/presents it to the world in exciting colorful constellations. Here functionality meets gaudy design.

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NIKE / Live Performance

ADD COLOUR TO YOUR LIFE.

On the occasion of the sneaker relaunch Ichiban designs a whole new concept of a real-time event. Sophisticated live-painting performances in our interactive Paint Corner as well as light installations directly in Ichiban Store shall introduce to the customer, design model by design model, the vibrant color variety of Sprint Sister. In the run-up to the event Ichiban creates the whole visual communication strategy in order to introduce and promote the undertaking accordingly.

 


SPRINTSISTER / Impression

AGENCY - SCHÖN+GUT   MEDIA - PRINT / LIVE PERFORMANCE & LIGHT INSTALLATIONS   EVENT - PRODUCT LAUNCH   TECHNIQUE - ADVERTORIAL / PAINTING / ANIMATION


additional work